Class 1 of Digital Marketing Tools & Content was held online 10/8/24.
Introductions
Members of the class included: (I’ll hopefully elaborate)
Brian – Justice (?): Program coordinator; Story telling; Sharpen marketing skills.
Seth – NYC Phillips? on 42nd St
Jason – Life Coaching NYC
Maria – former hair stylist, now at a travel agency.
Tanya – Silver Corps (like me) background in fashion design
Wm – Silver Corps. Looking to improve digital marketing skills and find part time employment.
General Class Presentation
We will become familiar with AI, creating high level content, build & grow our brand.
Every business is a brand
Create “your” brand carefully. Once created, it is hard to change. She presented a flywheel (need to find it and inset a photo).
This is the Branding Flywheel…
- Stranger ==> Prospects ==> Customers ==> Promoters
- Attract ==> Engage ==> Delight
Describe your brand with a few short emotional words that sum up your company.
Developing your brand
- Attract
- Qualities
- Words that evoke emotions
- Relevant descriptions
- Consistant
- Unique and different from competitors
Build a brand around tripping your customers’ emotions will always crush talking about features and benefits.
{I put a note that I needed to think about this for WhereIDewll.net}
…. more to insert, but I want to first go to Assignment
Assignment
Week 1 assignment was to Google a company and describe why you feel this is a class company.
I picked Mannix Marketing
This is the Home page for Mannix Marketing.
We were advised by our instructor, Prof JW – I’m going to the the liberty of referring to Jennifer White as Prof JW – that the your business is your Online Home Livingroom. Think bout inviting friends, or future friend, in and provide a welcoming space that quickly tells what you are About, how to Contact you, Products and Services, Resources. You hope to show you can be trusted.
To me, Mannix Marketing does this admirably. Scrolling down right away I see the following:
Next I am click to see if they serve me…
Wow! “SENIOR LIVING”… I need to find out more. They have been doing this for 27 years! Must be a lot of people have placed their trust in them. I’m not only interested in learning more about becoming someone to provide SEO services, I want to look at providers that have obviously been very successful. Also, as a side, I want to find out more about “SENIOR LIVING”.